1.0 Abstract
The introduction
briefly describes the issue, concept and subject matter of the project. The
problem statement further outlines the issue that is the core of the project,
and details why the issue is chosen whereas the objectives are a list of what
is intended to achieve in this project. The hypothesis describes the initial
expectations of the outcome of this project before the project is finished.
A brief outline
of the research and development of ideas for the project is detailed in the
methodology, and the literature review talks about what research material has
been used in this project. The process details a step-by-step walkthrough on
how the project is carried out, and the conclusion reflects on whether or not
the outcome reflects the hypothesis, and what problems have risen during the
working on the project.
1.1 Introduction
Why do people
litter despite being given numerous solutions and endless campaigns to cease
doing so? According to Thomas A. Heberlein, people have been geared to not
litter; they are told through public campaigns, parents, or schools that
littering can uglify and harm the environment, so much that it becomes a 'norm'
for them. Littering is not part of this 'norm', so when a person observes
someone who litters, his tendency to litter will decrease. However, Heberlein
also states that this 'norm' can be deactivated; when people start to think
that it is not their responsibility, or the area has already been pre-littered,
they are more likely to litter themselves (Heberlein, 2012).
According to the
above statement, littering is more of an attitude problem, and this is what can
be focused in this project in order to raise awareness in littering and its
consequences through installation art as a wall art.
Installation art
is a process of work rather than a style, utilizing traditional and
non-traditional media and space. It requires active interaction between the
viewer and the work, and can be viewed from all angles instead of from a single
perspective (Irish Museum of Modern Art, 2013).
1.2 Problem statement
Littering is an
attitude problem; people litter mostly due to their own attitudes; the Falkirk
Council website lists down, among other things, that people litter due to
‘being lazy’, people are not bothered to throw their waste properly if the area
is already dirty, or if they could not find any bins in the area (Falkirk
Council, 2013). This is a mindset that needs to be changed and this is what
this project aims to do via installation art.
1.3 Objectives
There are three
objectives in this project.
The first
objective is to research and understand why people litter and what makes them
litter even when they have been told through various media and campaigns not to.
This is done by reading various sources such as books or websites.
The second
objective is to analyse the research that has been collected and use it to
develop ideas and concepts through the understanding of the research material.
This is done through sketches.
Lastly, to apply
the development of the ideas into an installation art. It is to be conveyed
through a combination of three-dimensional wall art, and floor art.
1.4 Hypothesis
It is expected
that the final result would be a 3-dimensional wall art and floor art depicting
the negative attitudes of people concerning littering, in order to raise
awareness on the dangers of littering.
1.5 Methodology
1.5.1 Books
First, research
is done on littering and what causes people to litter. This is done by reading
books on the subject, and understanding what causes people to litter. As
mentioned in the introduction, Heberlein’s research had found that if a place
is pre-littered, people are more likely to leave their garbage around. When a
place is clean, people are less likely to do so as they have been ‘geared’ not
to litter; it is only when they see a place already pre-littered or that many
people are doing it that they begin to think that littering is alright, and
that other people will clean up the place later (Heberlein, 2012).
1.5.2 Observation
This also
includes doing observation in various places. As Heberlein suggests, in places
where there is little to no litter, people are less likely to litter there, as
opposed to places that are already littered.
Figure
1: An example of a clean area.
In Figure 1, the
area is clean, and because of this, according to Heberlein, people are less
likely to litter as this will make them think twice before littering. This is
then compared to other areas:
Figure
2: An example of a littered area.
Figure 2 is an
example of a heavily-littered drain that is located outside of the main campus
area. As observed, there is a mix of rubbish that has been in the drain for a
long time, and rubbish that has been recently dumped. This further proves
previous research that people are more likely to litter when the area has
already been littered before (Heberlein, 2012).
Figure
3: Another example of a littered area.
Figure 3 is an
example of an area that has recently been littered, outside of a shop premise
located close to the campus area. The particular area photographed in Figure 3
is usually clean, but sometimes it is littered with empty cartons and plastic
packages of newly-delivered groceries. Usually this is cleaned up soon after.
The above
observation help in a way that it aids in understanding the research done from
books, as well as helping with the development of ideas for the installation.
1.5.3 Sketches
The pictures
below are the initial sketches for the installation layout.
Figure
5: Initial layout sketches
Figure 6: Initial layout sketches
Figure 7: Initial layout sketches
Figure
8: Initial layout sketches
Figures 5 to 8
are the initial sketches of the layout for the installation. At first it
concentrates more on the solutions to recycling, rather than actually focusing
on the core problem itself. Then it gradually moves into the direction of
showing how negative attitudes affect littering. These layouts do not work as
they are too simple and literal to understand, and therefore more ideas are
then developed.
Figure
9: Layout concept sketch
Figure 9 seems
to lean a bit closer to what the entire project intends to convey, but even
then this is much too literal in sending the core message to people. In other
words, the problem with the sketch in figures 5 to 9 are that people may find
it easy to understand what the installation intends to show, that they may not
be prompted to think things through at all.
Figure
10: Initial layout sketch
Figure 10 leans
just a little closer to the final layout, in which it is suggested that the
outline of a brain, drawn to connect with the hand, is drawn. This seems to
work well at first, and is the sketch in which the project is based on at first
before the shape of the brain outline resembled more of a speech bubble. This
then prompted one final sketch:
Figure
11: Final layout sketch
Figure 11
depicts a sketch of a speech bubble connected to a hand drawn on the floor,
where the inside of the speech bubble is to be filled with a few words. At
first the idea is to place a large question mark in the speech bubble, but the
idea is rejected as it may evoke a sense of uncertainty. The sketch in Figure
11 is the sketch that the project is based on.
1.6 Literature review
Thomas A.
Heberlein’s book, Navigating Environmental Issues, offers good insight on why
people litter and what can be done about it. This book provides great insight
to the issue that is the core of this project, as it is about how attitude is
actually the core problem in littering.
Another book
that has been referred to is Environmental Management by Bala Khrisnamoorthy.
One chapter is relevant to the project, and it details on what waste management
is and how best to manage it. The chapter in this book helps in understanding
more about the problems in garbage management, which has to do with littering,
and also details about how positive and negative attitudes affect how people
manage their waste.
1.7 Experiments
One of the
experiments done for this project is to identify the types of litter that will
be used to create the installation. It has been suggested that perishable
rubbish such as banana peels are used in this project, but using rubbish that
degrades easily may pose problems to the installation in the long run.
One of the
experiments done in this installation is to attempt to stick bottles and glass
shards onto the wall with double-sided tape.
Figure
12: Attempting to stick bottle onto wall with double-sided tape
Figure
13: The bottle falls onto the floor after a few seconds.
In figure 13,
the bottle falls down after a few seconds of being mounted on the wall with
double-sided tape. A similar experiment is done using glass shards from broken
bottles which also lead to the same outcome.
Figure 14: Filling bottles with
water
In the end, it is decided that the bottles and the
shards will be used to form the shape of the hand on the floor. To ensure the
bottles will stay in place, they are filled with water as in figure 14, and
placed and arranged around the outline of the hand as in Figure 15, together
with the glass shards:
Figure
15: Bottles and glass shards placed on the floor.
1.8 Process
No.
|
Step
|
Description
|
1
|
|
The outline of the shape of the speech bubble is
traced on the wall.
|
2.
|
|
The outline of the hand is traced on the floor
with white chalk.
|
3.
|
|
Using normal double-sided tape and double-sided
foam tape, bits of plastic, newspaper and other rubbish are placed around the
outline of the speech bubble.
|
4.
|
|
Bottles and glass shards, together with some
leftover newspapers are lined on the floor inside the outline of the hand.
|
5.
|
|
Using double-sided tape, the outline of the words
inside the speech bubble are placed and newspaper bits are used to outline
the words.
|
1.9 Conclusion
The hypothesis
of the project is achieved in the end, as the final outcome turned out as a
wall art and floor art. The problems that arose while working on the project is
poor time management, as well as the absence of members of the group at any
single time, leaving the group member that is present at the moment to work on
the idea developments and the installation individually.
Bibliography
Heberlein, T., 2012.Navigating environmental attitudes. New York: Oxford University
Press.
Khrisnamoorthy, B., 2005. Environmental
management. Delhi: Prentice Hall of India p. 153
Irish Museum of
Modern Art. 2013. What is installation art? Available at: http://www.imma.ie/en/downloads/what_is_installationbooklet.pdf
[Accessed 6 June 2013]