Graphic Design + Animation: Graphic Design 2 Part 2

1.0 Introduction

The town of Mantin is mostly considered a "pass through" town for many people who are not local residents. When asked, many people may either mention the local college close to the town, Broga Hill, or simply state that they do not know anything about it. In truth, Mantin is actually home to a number of natural forests that are still unsullied, as well as being very close to a number of forests reserves, outdoor getaways and spots for outdoor activities in general, the famous Broga Hill among them.

2.0 Objectives

2.1 To promote Mantin as a hub for outdoor activities and weekend getaways

2.2 To promote Mantin as a general destination or stop in Negeri Sembilan

3.0 Mission statement

To put Mantin on the map of Negeri Sembilan as a destination and 'one-stop centre' for outdoor activities and weekend getaways.

4.0 Target Audience

4.1 Primary

· Young people

· 18-35 years old

· Malaysian or international nationalities

· Focus more on students in tertiary institutions (Malaysian or international)

4.2 Secondary

· Outdoor enthusiasts

· 15-60 years old

· Malaysian residents or tourists

5.0 Concept

The concept of the campaign revolves around the outdoors; camping, hiking and natural life comes to mind at the mention of "the outdoors". Images of outdoor activities and sports as well as nature will be the central focus of the concept.

6.0 Ideas

· Promotional items for sale i.e. backpacks, tumblers, key chains, etc. - focus more on items used in outdoor activity or eco-travel than souvenirs

· Advertisement spreads for travel and youth magazines

· Social media - Twitter and Facebook

· Posters - placed in youth centers, universities, etc.

7.0 Process

7.1 Logo process